12 Essential On-Page SEO Factors you must know in 2022

12 Essential On-Page SEO Factors you must know in 2022

Discover what on-page SEO is and 12 Essential on-page SEO Factors you need to focus on to succeed.

Some people think that on-page SEO is nothing but placing a few keywords here and there. Although keyword placement still matters there are a lot of important factors to consider for a good on-page SEO.

Smart SEO professionals know that on-page optimization should be constantly on priority.

And because the search landscape is ever-evolving, it’s very important to make sure your on-page SEO knowledge is up to date.

Hi everyone, I’m Kundan Gond.

Today, In this post, I will cover what on-page SEO is and 12 of the Essential on-page SEO factors that you should know to start your website’s SEO on the right foot.

Also Read: What is SEO and Why is it important for your Website?

What is On-Page SEO?

On-Page SEO is also known as On-Site SEO. It’s simply the practice of optimizing web pages to rank higher in search engines and earn organic traffic.

On-page optimizations also involve publishing high-quality content, creating and optimizing HTML tags like titles and meta descriptions.

On-Site SEO Factors


The title meta tag is one of the most important relevancy signals for a search engine. Search engines show the main title in the search result. Use your keyword at the beginning of the title tag.

On-page SEO Factor Title tag images

Meta Description

The significance of the meta description tag is frequently discussed in SEO circles.
Nonetheless, it is a signal of relevance.
It is also essential for increasing user clicks from search results pages. The inclusion of the keyword makes it more relevant to both a search engine and a searcher.

On-Site SEO Factor Meta Description Example Image

Heading Tags

Heading tags or H1 helps the readers to engage with you easily.

Headers should be more interesting. Heading also helps the search engine to know which part of your website is more important.

In fact, heading tags are more important than before because currently, Google is trying
to replace h1 with meta title tags and in some results pages show h1 instead of the title tag.

URL Structure

Including search engines, friendly URLs for each of your pages is highly recommended, as these bring better crawling.

Shorter URLs seem to perform better in search engine results, however, this is not the only factor. You can use your keywords in the URL of your Webpage.

SERP Snippets show Title Tag, URL & Meta Description into their results. So, I would recommend writing an informative, structured and user-friendly URL.

On-page SEO Factor URL Structure Image

Canonical Tag

Sometimes you can’t avoid having two URLs with similar content. By using a canonical tag you can prevent duplicate content issues on your website.

This tag does one simple thing, it tells Google that one URL is equivalent to another, clearly stating that despite two pages having the same content, they are one.

Big companies like Amazon use Canonical tags heavily because for every product they have
multiple URLs.So, this avoids getting all the wrong URL versions getting indexed and they manage to transfer SEO juice to the main version only.

Image Optimization

Since Google cannot fully understand images, So that makes Image Optimization even more important. Images for instance can be optimized for better SEO through their alt text, caption and description for instance.

Not Only Images, but you can also optimise other media too.

Content is King

You may have heard “Content is King”; But I would say “Content is not King, Content is Kingdom” without content, there can not be search engine optimization.

But at the same time, you need to make sure your content is optimized for your target audience otherwise all you get is unqualified traffic.

Linking to other web pages to your pages sends trust signals to the search engine. If you want your user to learn more about the topic, send them to another website.

This has the potential to be a significant trust factor for Google. However, on the other hand, too many outbound links can greatly decrease the page’s PageRank, hurting its search visibility.

Outbound links can have an impact on your rankings but use them sparsely. I would suggest one or two outbound links per page.

Keyword Density

Including relevant keywords throughout your content is most important, as it helps search
engines to know all about your content.
However, don’t overuse or over repeat keywords just for search engine robots.
Your website can be banned from search engines. Instead of repeating the same keyword again and again use LSI Keyword in your article.

I would recommend you to keep your keyword density to roughly 3-5%. If you find this hard, get out of a thesaurus and broaden your writing vocabulary or you can use the LSI keywords. This way, you can write about the same thing, without any risk.

XML and HTML Sitemaps

An XML Site map is a file It is used to identify whether our website pages are indexed or not.
It also supports search engines in grasping the structure of your website.

XML site map google understands but does not understand the user. A user understandable site map is an HTML site map.

Also, include XML and HTML sitemaps on your website. XML sitemaps are very easy for Google to crawl. This helps Google to find out all the new pages of your website and it makes it easier for your website to get indexed.

Similarly, HTML sitemaps help your visitor to read or to understand all the pages of your website and they can reach a specific
page even faster.

Mobile Responsiveness

These days most of the traffic is coming from mobile devices. So your website should be mobile-friendly, easy to open and easy to view on all mobile devices.

Site Speed

The site must be loaded quickly on all mobile and desktop. It’s also a vital point when it comes to On-Page SEO.

It creates a user experience. If the site takes much time to load the user
will leave the page.

Kundan Gond's  website speed image

If you follow these easy techniques, you will surely start receiving the benefits of getting more visitors through search engines!


On-page SEO factors are integral to the success of any SEO strategy. It is most important to write high quality and original content, optimise images and URLs should contain your most important keyword.

Optimizing your website for On-Page factors regularly can help you to improve your website’s ranking, boost web traffic and conversions.

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