9 important tips to boost your web

Technical SEO: 9 Important Tips to Improve Your Website Ranking

Do you want your website to rank systematically on Search Engine Result Pages (SERPs)?

Are you trying to rank high on the World Wide Web through SEO?

And guess what? You are at the right place.

But how did we get here?

Well, this is called technical SEO, which is an important part of the entire SEO process.

Some website owners focus on keyword optimization like On-page SEO and Off-page SEO but they forget Technical SEO.

Traditional SEO is very important, and we definitely recommend spending some time improving the technical SEO of your site for better ranking and overall site health.

But, how do you do this?

Well, luckily for you,

I’ve compiled a detailed Technical SEO checklist with the tools you need so you can spend less time researching and more time kicking back.

So let’s put the foundation first.

What is Technical SEO?

Technical SEO is a process of improving all the elements on your page to ensure that your website meets the technical requirements of current search engines to achieve high search rankings. These elements include indexing, crawling and rendering of the website.

On-page SEO and Off-page SEO focus on optimizing your content with relevant keywords, link creation and traffic generation.

Another hand true to its name, technical SEO focuses on optimizing the technical aspects of your site. OK, but what does this really mean?

Well, this means that search engines like Google, Yahoo, Bing and other search engines can easily find and index your website.

It provides accurate information to search crawlers so that they understand the structure of your site.

Technical SEO aims to provide an excellent user experience by ensuring the security of the personal information of your site visitors, as well as increasing click-through rates and reducing bounce rates.

In short, technical SEO is the process of making sure that people visit your site.

Now that we’ve covered the basics of technical SEO, it’s time to take action.

Here are 9 technical SEO tips to improve your website ranking.

Install SSL Certificate

SSL or Secure Sockets Layer is a security protocol that encrypts. An internet connection for security Data is shared between two systems.

I know what you’re thinking, This is not the sexiest piece of information but to make encryption possible, You should get an SSL certificate.SSL gives your site an HTTPS identifier, which ensures that no one can intercept data travelling between your browser and website.

Secure website sign https

Google will show ‘Not Secure’ without it alert when someone visits your site which I’m sure we can both agree, does not give the best form, and they will chance are just press the back button.

Not Secure website http

If more people leave your site, search engine crawlers will know a high bounce rate, which will affect your ranking.

Additionally, Google considers HTTPS an important ranking factor.

To use HTTPS, you will need to install an SSL certificate. I recommend getting it from reputed sites like Cloudflare, GoGet, SSL and Instant SSL.

Mobile-Friendly Website

Make sure your site is mobile friendly.

More than 50% of global website traffic comes from your mobile devices,

So if your site is not mobile-friendly or in other words, not optimized for mobile devices, your ranking will go to.

And unfortunately, just leave.

You can always check if your site is mobile-friendly by using the mobile-friendly test tool on Google Search Console.

Technical SEO-Mobile Friendly test

If it’s not, I definitely recommend looking for ways to make it mobile-friendly by giving these tips first:

  • Choose a responsive web design.
  • Use buttons large enough for mobile.
  • Ditch Flash. Turn off autocorrect for forms.
  • Use large but standard fonts.
  • Use the viewport meta tag.

Speed up your site

No one enjoys a slow site, and Google bots aren’t much different. Let’s agree that we’re not exactly the type to patiently wait online, especially when there are literally hundreds of other competitors’ sites to choose from.

To help retain your users and drive traffic to your site, make sure you’re improving your site’s speed and testing it using free tools.

Such as Google PageSpeed ​​Insights, GTmetrix, Pingdom Tools and Webpage Test.

Here are some helpful tips to improve the speed of your website:

  • Enable file compression to reduce HTML, JavaScript, and CSS file sizes.
  • Minimize redirects and take advantage of browser caching so that the browser doesn’t have to reload the entire page every time our visitor comes back.
  • Optimizing your images to make sure they aren’t bigger than needed or using a CDN or content delivery network like Cloudflare that distributes the load of delivering content.
  • Getting rid of broken links in site errors. 

At some point, you must have come across the very unattractive error 404 messages.

The error message simply means that there is a dead or broken link on your website.

Web crawlers can detect even the most hidden broken links as they follow every link on your site.

Broken or dead links mean that there will be challenges in indexing your website pages because crawlers cannot actually organize them.

To fix this, perform a regular SEO technical audit using an SEO audit tool like SEMrush or Screaming Frog. These tools will look for broken links, errors, and other problems on your website so that you can fix them.

Use Canonical URLs

Use canonical URLs to fix duplicate content issues. Duplicate content refers to multiple web pages that contain similar content, yet slightly different titles.

This content on your site may be causing some crawl budget issues that can affect your ranking, and your site may also be removed from the Google index.

canonical tag in SEO

There is a very fine line between duplicate and identical content. The best way to tackle this problem is to provide well-optimized titles, meta descriptions, H1 tags and valuable links for each unique piece of content you have.

However, when it is unavoidable, use the canonical URL. Canonical URLs guide the right web pages to consider when indexing search engines. Use the canonical tag to set up the canonical URL, but install the Yoast SEO plugin if you’re using WordPress.

This automatically adds the self-referencing canonical tag, but you must set up a custom canonical one in the advanced section like a mouthful. The same thing works for Shopify self-referencing tags.

Create an XML Sitemap

I would recommend creating an XML sitemap. A sitemap makes it easier for Google to find your site and crawl pages because it serves as a roadmap showing Google around your website and important pages, even when your internal linking is perfect for getting land. correct.

You can create XML sitemaps using the Yoast SEO plugin, in both the free and premium versions. If your site contains some company URLs, you can create them manually using an XML sitemap generator. Then, simply submit it to Google via Google Search Console.

XML Sitemap in SEO

If you’ve been using XML sitemaps for the past few years, it’s definitely time to review and make sure they represent your website in the right manner. 

At least once a month, ask someone unfamiliar with your SEO performance to search for things on your website. This will help you identify any problems and fix them before it is too late.

Perform a backlink audit

While backlinks are essential for SEO, broken links and spammy and manipulative sites can certainly lead to a fire penalty and some pretty distasteful words are thrown into the mix. Additionally, I recommend you link only to authority sites in your niche, which are reputable.

And with higher domain authority. Unfortunately, however, you have no control over who can link to you, and for this reason, you must do a regular backlink audit. This process involves a thorough evaluation of your website to make sure that there are no suspicious sites linking to you.

One thing you should avoid is using automated backlink programs, which can put your website at risk to be penalized, such as spammy sites that engage in black hat SEO tactics.

A black hat strategy like black magic is a big no, and if you find these links linked to such sites, contact the site and ask them to be removed as soon as possible.

If you’re left to read, and you don’t hear from them, you can proceed to decline these links. This will make them a ‘no-follow link’. This means that they will not influence Google’s opinion of your site and will not be considered when ranking it.

Optimise internal links

Internal links are an essential SEO aspect as they link different. The pages of your website are like a dot-to-dot puzzle.

You should make sure that there are no orphan pages on your website, pages that are without linking them to any other page.

The most useful internal links are between pages that have a common concept.

For example,

If your article is about making ice cream cake, link it with other articles on the same subject as an example,

“How to Make Chocolate Ice Cream Cake” and

“How to Make Strawberry Ice Cream Cake”.

Optimizing internal links can drive more traffic to your website,

But be careful not to overdo it. Do not start creating links that have no relation to the content. This will only waste your site’s link juice in search engines seeing it as a noisy web page, It can affect your website’s ranking on search engines.

I would also recommend making sure all links are working and that the anchor text is descriptive of the linked material as possible.

Add structured data to your website

Structured data is also called schema markup. Structured data is basically the nuts and bolts of how to organize the data. This is the code used by search engines to crawl, organize, and display your content.

For example, A recipe page with ingredients, number of calories, temperature, And the cooking time is structured.

You can find the standardized markup used by major search engines like Google and Bing at schema.org.

Adding structured data does not directly improve your ranking. Instead, the schema can provide rich snippets of some of your pages that are important in search engine results pages and therefore can improve your CTR or click-through rate. More traffic to your site sends good signals to Google, which can then improve your ranking.

Create and update the Robots.txt file

The Robots.txt file is a file on your website that gives directions and instructs search engines on which pages they should and should not crawl. It sounds vague, but it is very powerful, These instructions enable search engines to know exactly which pages to add to their index.

robots.txt file

So in other words, it keeps one file away from Google. You should use a file to manage crawling traffic to prevent your server from happening to prevent Google from crawling similar or unimportant pages on your site by being overwhelmed by requests from Google’s crawlers.

You should not, however, use a robots.txt file to hide pages from search results. If other pages point to hidden pages, Google can still crawl them without looking.

Instead, protect them with a password or don’t use an indexer to block search indexing.

You can prevent non-essential pages from being indexed, thus improving your overall SEO by controlling the indexing of pages on your website or blog.

Now It’s Your Turn…

Technical SEO can seem complicated for new website owners, but it doesn’t have to be. As long as you implement the tips listed above, your site will likely see increased rankings and increased traffic.

Most people focus on off and on-page SEO and forget that technical SEO is also an important factor in the ranking of a website, and to be honest, we cannot blame them. It can be challenging for beginners.

Remember that most successful companies already know about SEO, and they hire experts who can Handle their technical issues. So take it slowly and be one of those companies that will stand above the rest, ensuring that your site’s technical SEO is optimized to the max.

If you found this article helpful, feel free to share it with anyone you know who needs a hand with their SEO strategy.

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